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- Low hanging fruit: Retargeting
Every week for the past 10 years -- I’ve been talking to and helping business owners who are trying to grow their companies online.
Here is an incredibly common (yet easy to solve) mistake you’re probably making.
If you have a website and your traffic is greater than 100 people visiting your site every week — the cheapest, fastest and most effective thing you can do, advertising wise, is to setup a basic retargeting ad.
This is without doubt the lowest hanging fruit in most businesses.
Basically here is how it works…
If you don’t already have one put a tracking pixel on your website from the advertising platform you want to use. (Meta/X/Linkedin/Google)
* This places a cookie onto the browser of anyone who visits your site and stores this for 180 days.Create a custom audience inside your ad platform with these people inside of it.
Use this audience to setup a ‘horse for sale ad’ to either sell your product if you’re in E-com or book a call if you’re in service.
The best type of ad to use is a video case study from an existing client - with some copy explaining the benefits and helping to solve objections.
* These people already know you. This is the reason why it’s much easier than other forms of advertising.
As another note on this you can also retarget your followers, your email list and your past customers/clients. Basically if you have an email list, a social media following, customers, unconverted leads or people who have come to your website you can use a retargeting ad to convert a percentage of those people this week.
All up this doesn’t take long to do and once it’s done you’ll have an asset that you can use month in month out to book calls and make sales in your business.
You’ll have a tap you can turn on and off in your business whenever you need cashflow.
I guess the main reason people aren’t doing this is because they don’t know the basic technical side of setting this up / what to say in the ad.
If you want some help with this, I’ve created a new offer in my business where I can get this setup for you immediately for a one off fee.
If you want my team and I to set it up for you just click the link below to book in a call with me and I’ll check in on your system to see what we can do.
Talk soon,
Ben.