Develop Your IP

If you feel like your market doesn’t truly understand the value of what you do and how you do it… One of the most powerful things you can do for your business is to develop your IP.

Create simple visuals, diagrams & models that clearly illustrate how your product & / or service creates results for the people you serve.

IP done well will make your marketing, sales & the delivery of your product exponentially easier.

There aren’t many things you can do in business that reach across all of the individual pillars (my master model) and make an impact.

As as example of this - here is an IP system I helped my client Tess create »

I thought it would be best to just share the google drive link to her ad with you so you can see exactly what her leads / prospects see…

See how much this impacts her authority & positioning?

This ad pulled in over 6,000 leads for less than €1 each - the cheapest leads I’d ever seen in B2B up until that point.

As you can see by my website, checklist & marketing — I strongly believe that the creation of IP is one of the most important things you can do in your business.

Not to toot my own horn here - but just to state the truth of the matter… My business is a shining example of this principle in action and it’s why my business is easy to run.

I have hundreds of unique pieces of IP that could even be turned into businesses on their own - however I group them into my products / services - and have been doing so for over 10 years now.

If there is a secret sauce of my business it’s this.

But here is the problem I’ve experienced working with clients.

1. You’re probably sitting on a goldmine of under-utilised / untapped growth potential in the form of your IP.

2. And if you do have it - you’re almost certainly not using it properly in your marketing.

By using it right you’ll build your authority - unlock the cheapest, highest quality leads you’ve ever seen. You’ll unlock the ability to easily convert your leads into prospects and clients because they’ll understand exactly the path they’ll be taking with you.

Your delivery will be easier than ever because your IP becomes the step by step process you use to create results for your clients.

Great IP becomes the becomes like a hot air balloon for all of your marketing, sales & client delivery efforts moving forwards - they all get lifted up.

Now if you want help - click here to apply book in a free scaling session with me »

I’ll have a look at your business and I’ll help you to start mapping out the IP you can use to add $25-100K / Month to your business this year.

Here’s the link again »

Regards,

Ben.