Advertising Has Changed in 2025

Hey 👋 - Ben Slater here.

In this email I will share some of the insights we’ve been seeing in the past 4 months advertising on Facebook & Instagram.

For context, In the past 3.5 months I’ve spent $156,277 on ads - those same ads produced $351,453 in cash - This to say, I obviously keep a keen eye on them looking for ways to optimise and improve.

Here is the proof » and a video breakdown of what I’m sharing in this email. If you want to see me share this via a video with examples click here »

In the past few 3.5 months I’ve been noticing some big changes with Meta - which are relevant to all of the other ad platforms also.

1. You don’t need to use targeting in your ads anymore.

2. You don’t need to write your own copy anymore.

AI has now reached a point where it’s better at writing copy that almost all marketers & it’s also reached a point where you don’t need to tell the ad platforms who you want to target - their AI’s do it for you.

So what does this mean?

Can anyone and their dog launch winning ads and start building 7 figure businesses — in turn creating a red ocean feeding frenzy of ads skewing the supply/demand curve negatively against you…

No I don’t think so.

There is still one skill that AI is not yet close to replicating.

If you understand the building blocks of making quality creatives & offers you’ll be able to print millions in cash over the next 2 years.

A creative being primarily the image or video you use in your ad - having just one just quality creative today can be worth millions for your business.

For example » This 1:30 video ad » has pulled $450K in sales in 7 months just by itself.

It’s more simple that you would think… And that’s probably why most business owners miss the point.

I believe we have about a 1-2 year window here until most creatives even are done with AI - and during that time I intend to spend as much as possible on ads pushing my advantage.

And this is an invitation to you to do the same. If you want to scale your business with ads in 2025 - I can probably help you get there. I’ve helped many of clients scale beyond $100K/month.

Here is my offer to you.

Fill in this short form here » I’ll check out your business, your funnel and your ads and we can catch up for a free consult where I share the tweaks I would be making in your situation.

I’ll do it all for free because it’s likely you may become a client of mine one day and I’d like to put my best foot forward to help you scale immediately.

So that’s it.

If you want help to scale your business and you’re serious about it click the link above and let’s connect for a chat!

Talk soon,

Ben.